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1)\u25506?\u-29784?SOP\u22312?\u20225?\u19994?\u-28720?\u-31707?\u20013?\u30340?\u26680?\u24515?\u20316?\u29992?\u-244?\u25581?\u31034?\u20854?\u22914?\u20309?\u24038?\u21491?\u20225?\u19994?\u30340?\u25112?\u30053?\u25191?\u-30644?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)Porter's Five Forces\u19982?SOP\u22312?\u25112?\u30053?\u25191?\u-30644?\u20013?\u30340?\u20316?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u21592?\u-29784?\u-29766?: \u29616?\u26377?\u30340?SOP\u26377?\u20160?\u20040?\u24330?\u31471?\u21644?\u25552?\u21319?\u30340?\u21345?\u28857?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u-24922?\u24403?\u21171?\u-28646?\u-28729?SOP\u23454?\u29616?\u20840?\u29699?\u26631?\u20934?\u21270?\u30340?\u25104?\u21151?\u32463?\u-25972?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20108?\u31456?\u-230?\u21697?\u29260?\u24895?\u26223?\u22914?\u20309?\u-30835?\u20837?\u26085?\u24120?\u-225?\u-29783?SOP\u25104?\u20026?\u20225?\u19994?\u25991?\u21270?\u30340?\u20195?\u-30208?\u20154?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u28145?\u20837?\u25506?\u-29784?\u22914?\u20309?\u23558?\u21697?\u29260?\u24895?\u26223?\u21644?\u26680?\u24515?\u20215?\u20540?\u-30270?\u-30835?\u20837?\u21040?SOP\u20013?\u-244?\u-29783?\u27599?\u20010?\u25805?\u20316?\u-28419?\u24432?\u26174?\u20225?\u19994?\u31934?\u31070?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u20225?\u19994?\u25991?\u21270?\u29702?\u-29766?\u19982?SOP\u30340?\u-30835?\u21512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u20122?\u-26004?\u-28662?\u22914?\u20309?\u-28646?\u-28729?SOP\u-28738?\u25104?\u20854?\u22686?\u-27265?\u30446?\u26631?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u31532?\u19977?\u31456?\u-230?\u20174?\u30446?\u26631?\u21040?\u32454?\u-32126?\u-230?\u22914?\u20309?\u23558?\u-26940?\u24515?\u22766?\u24535?\u-28820?\u21270?\u20026?\u20855?\u20307?\u-30644?\u21160?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u25506?\u-29784?\u22914?\u20309?\u25226?\u20225?\u19994?\u30340?\u23439?\u20255?\u30446?\u26631?\u32454?\u21270?\u20026?\u21487?\u25805?\u20316?\u30340?\u27493?\u-25948?\u-244?\u-28646?\u-28729?SOP\u-28656?\u27493?\u23454?\u29616?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u29702?\u-29766?\u25903?\u25745?\u-230?SMART\u30446?\u26631?\u-29762?\u23450?\u26041?\u27861?\u19982?SOP\u30340?\u32467?\u21512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28334?\u24215?\u31649?\u29702?\u26696?\u20363?\u-230?\u24076?\u23572?\u-26497?\u-28334?\u24215?\u-26938?\u22242?\u-248?Hilton Worldwide\u-247? \u22914?\u20309?\u-28646?\u-28729?SOP\u23454?\u29616?\u23458?\u25151?\u31649?\u29702?\u30446?\u26631?\u-244?\u25552?\u21319?\u23458?\u25143?\u28385?\u24847?\u24230?\u21644?\u22797?\u-29395?\u29575?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u22235?\u31456?\u-230?\u26631?\u20934?=\u21331?\u-29302?\u-225?\u22914?\u20309?\u21046?\u23450?\u-29783?\u20225?\u19994?\u-32463?\u-26474?\u-32756?\u20986?\u30340?SOP\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u25506?\u-29784?\u22914?\u20309?\u21046?\u23450?\u20225?\u19994?\u26631?\u20934?\u-244?\u24182?\u-28646?\u-28729?SOP\u23558?\u20854?\u-28820?\u21270?\u20026?\u21331?\u-29302?\u30340?\u-28720?\u-31707?\u25104?\u26524?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)Total Quality Management (TQM) \u29702?\u-29766?\u19982?SOP\u30340?\u23454?\u26045?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u20016?\u30000?\u30340?\u29983?\u20135?\u26631?\u20934?\u19982?\u20854?\u31934?\u30410?\u21046?\u-28640?\u30340?SOP\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u25991?\u26053?\u19994?\u26696?\u20363?\u-230?\u-27265?\u-27002?\u-26938?\u22242? \u22914?\u20309?\u-28646?\u-28729?SOP\u30830?\u20445?\u26053?\u28216?\u26381?\u21153?\u26631?\u20934?\u-244?\u22686?\u24378?\u21697?\u29260?\u20449?\u-30071?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u21592?\u32451?\u20064?: \u-29788?\u-29754?SOP\u21046?\u23450?\u24037?\u20855?\u19982?\u21046?\u23450?\u27493?\u-25948?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20116?\u31456?\u-230?\u25345?\u32493?\u25913?\u-28709?\u-230?\u22914?\u20309?\u-29783?SOP\u25104?\u20026?\u20225?\u19994?\u30340?\u22686?\u-27265?\u24341?\u25806?\u-225?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u20171?\u32461?\u22914?\u20309?\u-28646?\u-28729?\u25345?\u32493?\u25913?\u-28709?\u-244?\u-29783?SOP\u19981?\u26029?\u20248?\u21270?\u-244?\u25512?\u21160?\u20225?\u19994?\u25345?\u32493?\u22686?\u-27265?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u20845?\u-30337?\u26684?\u29595?\u-248?Six Sigma\u-247?\u19982?\u27969?\u31243?\u20248?\u21270?\u30340?\u26426?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u20016?\u30000?\u29983?\u20135?\u31995?\u32479?\u20013?\u30340?\u25345?\u32493?\u25913?\u-28709?\u19982?SOP\u30340?\u20248?\u21270?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28334?\u24215?\u31649?\u29702?\u26696?\u20363?\u-230?\u20029?\u24605?\u21345?\u23572?\u-26497?\u-28334?\u24215?\u-26938?\u22242?\u-248?The Ritz-Carlton Hotel Company\u-247? \u22914?\u20309?\u-28646?\u-28729?\u23450?\u26399?\u26356?\u26032?SOP\u-244?\u19981?\u26029?\u25552?\u21319?\u23458?\u25143?\u26381?\u21153?\u-29400?\u-28209?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20845?\u31456?\u-230?\u20840?\u29699?\u21270?\u26102?\u20195?\u30340?SOP\u-230?\u22914?\u20309?\u22312?\u19981?\u21516?\u24066?\u22330?\u20445?\u25345?\u19968?\u-32268?\u19982?\u28789?\u27963?\u-225?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)Glocalization\u-248?\u20840?\u29699?\u26412?\u22320?\u21270?\u-247?\u19982?SOP\u30340?\u24179?\u-30623?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)SOP\u24179?\u-30623?\u21697?\u29260?\u30340?\u19968?\u-32268?\u24615?\u19982?\u24066?\u22330?\u30340?\u28789?\u27963?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u21592?\u-29784?\u-29766?: \u20840?\u29699?SOP\u19982?\u26412?\u22320?SOP\u30340?\u24046?\u24322?\u26159?\u20160?\u20040?\u-225?\u22914?\u20309?\u20811?\u26381?\u19982?\u21019?\u26032?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u21487?\u21475?\u21487?\u20048?\u22312?\u20840?\u29699?\u24066?\u22330?\u20013?\u-28646?\u-28729?SOP\u32500?\u25345?\u21697?\u29260?\u19968?\u-32268?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u25991?\u26053?\u19994?\u26696?\u20363?\u-230?Club Med\u-248?\u22320?\u20013?\u28023?\u20465?\u20048?\u-28440?\u-247? \u22914?\u20309?\u-28646?\u-28729?SOP\u22312?\u19981?\u21516?\u25991?\u21270?\u-32564?\u26223?\u20013?\u25552?\u20379?\u19968?\u-32268?\u30340?\u26381?\u21153?\u20307?\u-25972?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19971?\u31456?\u-230?AI\u21161?\u21147?\u-230?\u22914?\u20309?\u29992?\u26234?\u-32515?\u24037?\u20855?\u25171?\u-28640?\u19979?\u19968?\u20195?SOP\u-225?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)AI\u-25999?\u21160?\u30340?\u19994?\u21153?\u27969?\u31243?\u31649?\u29702?\u-248?BPM\u-247?\u29702?\u-29766?\u19982?\u23454?\u-27067?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u25506?\u-29784?AI\u25216?\u26415?\u22914?\u20309?\u24110?\u21161?\u20225?\u19994?\u-29762?\u-29791?\u12289?\u20248?\u21270?\u21644?\u21160?\u24577?\u-29693?\u25972?SOP\u-244?\u23454?\u29616?\u26234?\u-32515?\u21270?\u31649?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u-230?\u20975?\u24742?\u-28334?\u24215?\u-26938?\u22242?\u-248?Hyatt Hotels Corporation\u-247? \u22914?\u20309?\u21033?\u29992?AI\u20248?\u21270?\u23458?\u25143?\u26381?\u21153?\u27969?\u31243?\u-244?\u23454?\u29616?SOP\u30340?\u21160?\u24577?\u-29693?\u25972?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20843?\u31456?\u-230?SOP\u-31683?\u22320?\u-26946?\u-225?\u22914?\u20309?\u-28646?\u-28729?\u22521?\u-29779?\u-29783?\u27599?\u20010?\u21592?\u24037?\u25104?\u20026?SOP\u30340?\u25191?\u-30644?\u-32763?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u22521?\u-29779?\u-29756?\u20272?\u27169?\u22411?\u19982?SOP\u23454?\u26045?\u25928?\u26524?\u30340?\u27979?\u-28209?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u22914?\u20309?\u-28646?\u-28729?\u31995?\u32479?\u21270?\u22521?\u-29779?\u21644?\u27807?\u-28646?\u-244?\u30830?\u20445?SOP\u22312?\u20225?\u19994?\u20869?\u-28440?\u-31683?\u22320?\u29983?\u26681?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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1)\u-29784?\u-29766?\u22914?\u20309?\u-28646?\u-28729?\u-29756?\u20272?\u21644?\u26356?\u26032?\u26426?\u21046?\u-244?\u-29783?SOP\u19981?\u26029?\u-28670?\u24212?\u24066?\u22330?\u21464?\u21270?\u-244?\u20445?\u25345?\u20225?\u19994?\u31454?\u20105?\u21147?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)PDCA\u24490?\u29615?\u-248?\u-29791?\u21010?-\u25191?\u-30644?-\u26816?\u26597?-\u-29693?\u25972?\u-247?\u19982?SOP\u30340?\u21160?\u24577?\u31649?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u21592?\u-29784?\u-29766?: \u20855?\u26377?\u27963?\u21147?\u30340?SOP\u-28209?\u-30616?\u-244?\u21019?\u26032?\u31934?\u31070?\u23613?\u22312?\u20854?\u20013?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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