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\u12304?\u25480?\u-29698?\u26041?\u24335?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u26512?\u21450?\u23548?\u20837?25%\u-244?\u23567?\u32452?\u23454?\u25805?\u30740?\u-29784?25%\u-244?\u-29774?\u24072?\u-29774?\u25480?30%\u-244?\u20854?\u23427?\u24418?\u24335? 20%\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u12304?\u-29698?\u31243?\u22823?\u32434?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?\u23548?\u20837?: \u-29307?\u32423?\u31881?\u19997?\u32676?\u-230?\u-32007?\u26524?\u22914?\u20309?\u21033?\u29992?\u31881?\u19997?\u22280?\u23618?\u22609?\u-28640?\u24378?\u22823?\u21697?\u29260?\u24544?\u-29734?\u24230?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19968?\u31687?\u-230?\u8220?\u20160?\u20040?\u26159?\u22280?\u23618?\u-31707?\u-27392?\u-244?\u23427?\u20026?\u20309?\u25104?\u20026?\u26032?\u20027?\u27969?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u20160?\u20040?\u26159?\u31038?\u20250?\u32593?\u29702?\u-29766? (Social Network Theory)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u22280?\u23618?\u-31707?\u-27392?\u30340?\u23450?\u20041?\u19982?\u21457?\u23637?\u21382?\u21490?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u20174?\u20256?\u32479?\u24066?\u22330?\u-31707?\u-27392?\u21040?\u22280?\u23618?\u-31707?\u-27392?\u30340?\u-28820?\u21464?\u21407?\u22240?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4)\u22280?\u23618?\u-31707?\u-27392?\u22312?\u25968?\u23383?\u21270?\u26102?\u20195?\u30340?\u-28211?\u-30335?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30623?\u-28209?\u24037?\u20855?\u-230?\u21697?\u29260?\u30693?\u21517?\u24230?\u-29693?\u26597? (Brand Awareness Surveys)\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20108?\u31687?\u-230?\u8220?\u22914?\u26524?\u20225?\u19994?\u19981?\u20351?\u29992?\u22280?\u23618?\u-31707?\u-27392?\u-244?\u20250?\u-26782?\u20020?\u20160?\u20040?\u-26418?\u-27031?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u21019?\u26032?\u-32763?\u31384?\u22659? (The Innovator's Dilemma)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?: \u-29702?\u22522?\u20122?\u26410?\u-32515?\u-28670?\u24212?\u26234?\u-32515?\u25163?\u26426?\u22280?\u23618?\u30340?\u23835?\u-29321?\u-244?\u23548?\u-32268?\u24066?\u22330?\u20221?\u-26467?\u30340?\u20007?\u22833?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u24066?\u22330?\u23450?\u20301?\u30340?\u27169?\u31946?\u24615?\u19982?\u23458?\u25143?\u24544?\u-29734?\u24230?\u30340?\u19979?\u-27059?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u22312?\u24555?\u-28641?\u21464?\u21270?\u30340?\u24066?\u22330?\u20013?\u22833?\u21435?\u31454?\u20105?\u21147?\u30340?\u-26418?\u-27031?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u21592?\u-29784?\u-29766?: \u-29784?\u-29766?\u21738?\u20123?\u20225?\u19994?\u22240?\u26410?\u-32515?\u21450?\u26102?\u-28670?\u24212?\u22280?\u23618?\u-31707?\u-27392?\u-32756?\u22833?\u21435?\u20102?\u24066?\u22330?\u22320?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19977?\u31687?\u-230?\u8220?\u22914?\u20309?\u-28646?\u-28729?\u-29208?\u30028?\u25171?\u30772?\u22280?\u23618?\u-244?\u23454?\u29616?\u22810?\u20803?\u22686?\u-27265?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u-31523?\u28023?\u30340?\u22256?\u25200?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?: \u-32752?\u20811?\u19982?Apple\u21512?\u20316?\u25512?\u20986?Nike+\u-244?\u22914?\u20309?\u-28646?\u-28729?\u-29208?\u30028?\u-31707?\u-27392?\u24320?\u-28769?\u26032?\u24066?\u22330?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u-29208?\u30028?\u21512?\u20316?\u30340?\u24847?\u20041?\u19982?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u19977?\u27493?\u-29754?\u21035?\u24182?\u25171?\u30772?\u22280?\u23618?\u20043?\u-27148?\u30340?\u22721?\u22418?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4)\u-29208?\u30028?\u-31707?\u-27392?\u30340?\u-26418?\u-27031?\u19982?\u25361?\u25112?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30623?\u-28209?\u24037?\u20855?\u-230?\u21697?\u29260?\u24433?\u21709?\u21147?\u-29756?\u20998?\u-29693?\u26597? (Influence Scoring)\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u22235?\u31687?\u-230?\u8220?\u22280?\u23618?\u-31707?\u-27392?\u22914?\u20309?\u22609?\u-28640?\u21697?\u29260?\u30340?\u-27265?\u23614?\u25928?\u24212?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?: \u20122?\u-26004?\u-28662?\u22914?\u20309?\u-28646?\u-28729?\u22280?\u23618?\u-31707?\u-27392?\u23454?\u29616?\u-27265?\u23614?\u25928?\u24212?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u21697?\u29260?\u22914?\u20309?\u21033?\u29992?\u22280?\u23618?\u-31707?\u-27392?\u24310?\u-27265?\u20135?\u21697?\u29983?\u21629?\u21608?\u26399?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u-27265?\u23614?\u29702?\u-29766? (The Long Tail Theory)\u30340?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u-28646?\u-28729?\u31934?\u20934?\u22280?\u23618?\u23450?\u20301?\u-244?\u-31817?\u21462?\u-27265?\u23614?\u24066?\u22330?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30623?\u-28209?\u24037?\u20855?\u-230?\u-29395?\u20080?\u-30644?\u20026?\u20998?\u26512?\u24037?\u20855? (Purchase Behavior Analysis Tools)\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20116?\u31687?\u-230?\u8220?\u31038?\u20132?\u23186?\u20307?\u22914?\u20309?\u-25999?\u21160?\u22280?\u23618?\u-31707?\u-27392?\u30340?\u25928?\u26524?\u26368?\u22823?\u21270?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u31038?\u20132?\u20256?\u25773? (Viral Marketing Theory)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u31038?\u20132?\u23186?\u20307?\u22312?\u22280?\u23618?\u-31707?\u-27392?\u20013?\u30340?\u20316?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u22914?\u20309?\u-28646?\u-28729?\u31038?\u20132?\u23186?\u20307?\u25193?\u22823?\u21697?\u29260?\u24433?\u21709?\u21147?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?: \u21487?\u21475?\u21487?\u20048?\u30340?\u8220?\u20998?\u20139?\u21487?\u20048?\u8221?\u31038?\u20132?\u23186?\u20307?\u27963?\u21160?\u22914?\u20309?\u24433?\u21709?\u19981?\u21516?\u22280?\u23618?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u21592?\u-29784?\u-29766?: \u23398?\u21592?\u20998?\u20139?\u-32278?\u24049?\u21442?\u19982?\u30340?\u31038?\u20132?\u23186?\u20307?\u-31707?\u-27392?\u26696?\u20363?\u-244?\u-29784?\u-29766?\u25104?\u21151?\u19982?\u22833?\u-29403?\u30340?\u20851?\u-27346?\u22240?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20845?\u31687?\u-230?\u8220?\u22914?\u20309?\u-30623?\u-28209?\u19982?\u20248?\u21270?\u22280?\u23618?\u-31707?\u-27392?\u30340?\u25928?\u26524?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u-29328?\u-28709?\u-31707?\u-27392?\u32489?\u25928?\u-29756?\u20272? (Marketing Performance Metrics)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u20851?\u-27346?\u32489?\u25928?\u25351?\u26631?\u-248?KPI\u-247?\u22312?\u22280?\u23618?\u-31707?\u-27392?\u20013?\u30340?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u25968?\u25454?\u-25999?\u21160?\u30340?\u-31707?\u-27392?\u20248?\u21270?\u26041?\u27861?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?: \u26143?\u24052?\u20811?\u22914?\u20309?\u-28646?\u-28729?\u25968?\u25454?\u20998?\u26512?\u20248?\u21270?\u20854?\u22280?\u23618?\u-31707?\u-27392?\u31574?\u30053?\u-244?\u21450?\u22914?\u20309?\u-28646?\u-28729?\u20998?\u26512?\u23458?\u25143?\u25968?\u25454?\u-244?\u31934?\u20934?\u23450?\u20301?\u20854?\u30446?\u26631?\u22280?\u23618?\u24182?\u20248?\u21270?\u-31707?\u-27392?\u27963?\u21160?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19971?\u31687?\u-230?\u8220?\u26410?\u26469?\u30340?\u22280?\u23618?\u-31707?\u-27392?\u23558?\u-29328?\u21521?\u20309?\u26041?\u-225?\u8221?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u29699?\u30693?\u21517?\u26696?\u20363?: \u29305?\u26031?\u25289?\u22914?\u20309?\u24341?\u-26490?\u30005?\u21160?\u27773?\u-28826?\u30340?\u22280?\u23618?\u-31707?\u-27392?\u21464?\u-26775?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1)\u21019?\u26032?\u21487?\u20197?\u25193?\u25955?\u21527?\u-225? (Diffusion of Innovations Theory)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2)\u22280?\u23618?\u-31707?\u-27392?\u30340?\u21457?\u23637?\u-29301?\u21183?\u19982?\u26410?\u26469?\u23637?\u26395?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3)\u26032?\u20852?\u25216?\u26415?\u-248?\u22914?AI\u12289?\u22823?\u25968?\u25454?\u-247?\u23545?\u22280?\u23618?\u-31707?\u-27392?\u30340?\u24433?\u21709?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20840?\u21592?\u-29784?\u-29766?: \u22914?\u20309?\u24212?\u23545?\u26410?\u26469?\u22280?\u23618?\u-31707?\u-27392?\u30340?\u25361?\u25112?\u19982?\u26426?\u-28601?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-30623?\u-28209?\u24037?\u20855?\u-230?\u21463?\u20247?\u32454?\u20998? (Audience Segmentation)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26368?\u21518?\u-230?\u-29698?\u31243?\u24635?\u32467?\u19982?\u-27154?\u31572?\u29615?\u-32126?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24635?\u32467?\u-30335?\u28857?: \u22238?\u-26498?\u-29698?\u31243?\u20013?\u30340?\u20851?\u-27346?\u27010?\u24565?\u21644?\u26696?\u20363?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 Q&A: \u-30237?\u20915?\u23398?\u21592?\u-27154?\u-26472?\u-244?\u20419?\u-28709?\u20114?\u21160?\u20132?\u27969?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26410?\u26469?\u23637?\u26395?: \u23398?\u21592?\u23545?\u22280?\u23618?\u-31707?\u-27392?\u30340?\u20010?\u20154?\u-30271?\u-30237?\u19982?\u24212?\u29992?\u-29791?\u21010?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u26131?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26131?\u-31731?\u-32767?\u24072?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u8212?\u8212?\u20840?\u26223?\u21697?\u29260?\u-31707?\u-27392?\u25112?\u30053?\u23454?\u25112?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26366?\u20219?\u-230?\u19975?\u-28738?\u-26938?\u22242?\u-248?\u20013?\u22269?\u21807?\u19968?\u25171?\u-28646?\u-28334?\u24215?\u24320?\u21457?\u12289?\u24314?\u-29762?\u21450?\u31649?\u29702?\u30340?\u20840?\u20135?\u19994?\u-27394?\u20844?\u21496?\u-247?-\u19975?\u-28738?\u-28334?\u24215?\u21450?\u24230?\u20551?\u26449?\u21697?\u29260?\u21019?\u22987?\u20154?\u20043?\u19968?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26366?\u20219?\u-230?\u21271?\u25511?\u-26938?\u22242?\u-248?\u21271?\u20140?\u24066?\u-30268?\u27169?\u26368?\u22823?\u30340?\u22269?\u26377?\u20225?\u19994?\u-26938?\u22242?\u20844?\u21496?\u-244?HK0037\u-247?\u21271?\u25511?\u-26943?\u26646?\u23707?\u-28334?\u24215?\u31649?\u29702?\u20844?\u21496?\u21697?\u29260?\u21019?\u22987?\u20154?&\u-26938?\u22242?\u24066?\u22330?\u-28440?\u24635?\u32463?\u29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26366?\u20219?\u-230?\u20159?\u-28738?\u-26938?\u22242?\u-248?\u20013?\u22269?\u26368?\u22823?\u30340?\u20135?\u19994?\u-28720?\u-31707?\u32508?\u21512?\u20225?\u19994?\u-26938?\u22242?\u-244?3639.HK\u-247?\u20159?\u-28738?\u26410?\u26469?\u24066?\u22330?\u25112?\u30053?\u21457?\u23637?&\u21697?\u29260?\u-28720?\u-31707?\u24635?\u32463?\u29702?\u21450?\u21830?\u21153?\u-28440?\u25237?\u-29372?\u20419?\u-28709?\u20107?\u21153?\u23616?\u8220?\u21019?\u26234?\u26410?\u26469?\u20013?\u22269?\u-30644?\u8221?\u31192?\u20070?\u-27265?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26366?\u20219?\u-230?\u-26215?\u26684?\u-28212?\u25289?\u-28334?\u24215?\u-26938?\u22242?\u-248?\u20840?\u29699?\u-26490?\u20808?\u30340?\u-28334?\u24215?\u31649?\u29702?\u-26938?\u22242?\u-244?00069\u-247?\u26071?\u19979?\u-28334?\u24215?\u24066?\u22330?\u20256?\u-29777?\u24635?\u30417?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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