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3.\u19994?\u21153?\u-30835?\u21512?\u-230?\u25484?\u25569?PESTEL\u12289?4P\u12289?\u21830?\u19994?\u30011?\u24067?\u31561?\u24037?\u20855?\u-244?\u25104?\u20026?\u25026?\u19994?\u21153?\u30340?\u-29406?\u21153?\u19987?\u23478?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.\u21331?\u-29302?\u27934?\u23519?\u-230?\u23398?\u20250?\u26500?\u24314?\u28145?\u24230?\u32463?\u-31707?\u20998?\u26512?\u26694?\u26550?\u-244?\u20197?\u21069?\u30651?\u-30266?\u-30254?\u25552?\u21319?\u25968?\u25454?\u-25999?\u21160?\u20915?\u31574?\u30340?\u-32515?\u21147?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.\u20174?\u-32506?\u24369?\u20013?\u-31817?\u30410?\u-230?\u-28646?\u-28729?\u24212?\u29992?17\u27493?\u27861?\u21017?\u24341?\u-26490?\u27969?\u31243?\u20248?\u21270?\u-244?\u22312?\u20869?\u21367?\u26102?\u20195?\u-29406?\u21153?\u31649?\u29702?\u20999?\u20837?\u31934?\u32454?\u21270?\u27969?\u31243?\u31649?\u25511?\u23454?\u29616?\u32452?\u32455?\u-25896?\u25928?\u-32515?\u-28820?\u22411?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6.\u20010?\u20154?\u25104?\u-27265?\u19982?\u21457?\u23637?\u-230?\u21319?\u32423?CEO\u26234?\u22218?\u22270?\u-244?\u25484?\u25569?\u26500?\u24314?\u20449?\u20219?\u30340?\u23494?\u30721?\u-244?\u25104?\u20026?CEO\u-28211?\u-30335?\u30340?\u21161?\u21147?\u-244?\u25345?\u32493?\u20010?\u20154?\u-32692?\u19994?\u21457?\u23637?\u19982?\u-32515?\u21147?\u25552?\u21319?\u25171?\u-28640?\u20010?\u20154?\u24433?\u21709?\u21147?\u12290?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u12304?\u-29698?\u31243?\u29305?\u-32142?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20869?\u23481?\u20016?\u23500?\u12289?\u23454?\u29992?\u-25896?\u25928?\u12289?\u20840?\u26159?\u24178?\u-29401?\u-229?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28613?\u-28783?\u20005?\u-29656?\u12289?\u23618?\u23618?\u-28654?\u-28709?\u12289?\u19981?\u-29328?\u24367?\u-29201?\u-229?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23454?\u25112?\u24615?\u24378?\u-244?\u26377?\u21069?\u30651?\u24615?\u12289?\u24037?\u20855?\u23454?\u29992?\u-229?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u26032?\u-26474?\u12289?\u20114?\u21160?\u20013?\u23398?\u-244?\u28608?\u21457?\u28508?\u-32515?\u-229?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u29616?\u22330?\u28857?\u-29756?\u-244?\u21450?\u26102?\u21453?\u-26232?\u-244?\u31435?\u-30271?\u25928?\u26524?\u12290?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u12304?\u-29698?\u31243?\u23545?\u-29599?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-29406?\u21153?\u24635?\u30417?\u12289?\u-29406?\u21153?\u32463?\u29702?\u12289?\u26680?\u24515?\u-29406?\u21153?BP\u-25944?\u24178?\u12289?\u-29406?\u21153?\u20998?\u26512?\u-25944?\u24178?\u12289?\u21830?\u19994?\u20998?\u26512?\u24072?\u12289?\u24635?\u-30527?\u21161?\u29702?\u31561?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u12304?\u-29698?\u31243?\u22823?\u32434?\u12305?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. VUCA\u26102?\u20195? vs BANI\u26102?\u20195?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.1\u20160?\u20040?\u26159?VUCA\u26102?\u20195?\u12289?\u20160?\u20040?\u26159?BANI\u26102?\u20195?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.2\u25104?\u21151?\u27861?\u21017?\u-230?\u19981?\u21516?\u26102?\u20195?\u-32564?\u26223?\u19979?\u23545?\u20225?\u19994?\u24212?\u21464?\u-32515?\u21147?\u30340?\u24046?\u24322?\u21270?\u-30335?\u27714?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.3\u31649?\u29702?\u27861?\u21017?\u-230?\u19981?\u21516?\u26102?\u20195?\u-32564?\u26223?\u19979?\u23545?\u20225?\u19994?\u-29406?\u21153?\u31649?\u29702?\u30340?\u24046?\u24322?\u21270?\u-30335?\u27714?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.4 \u-29406?\u21153?\u20154?\u21592?\u20026?\u20160?\u20040?\u-30335?\u-29788?\u30693?\u21319?\u32500?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26696?\u20363?\u-30237?\u26512?\u12305?BANI\u26102?\u20195?\u20174?\u-32506?\u24369?\u24615?\u20013?\u-31817?\u30410?\u30340?\u20225?\u19994?\u26696?\u20363?\u-30237?\u26512?\u8212? \u8212?\u20174?\u26032?\u19996?\u26041?\u21040?\u19996?\u26041?\u29956?\u-28663?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. \u26500?\u-28640?\u21457?\u29616?\u-27154?\u-26472?\u30340?\u-32515?\u21147?\u-244?\u29702?\u-30237?\u20160?\u20040?\u26159?\u8220?\u30495?\u8221?\u-27154?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.1\u8220?\u30495?\u8221?\u-27154?\u-26472?\u30340?\u20215?\u20540?\u21028?\u26029?\u32500?\u24230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.2 \u30495?\u20551?\u-27154?\u-26472?\u21028?\u26029?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. \u20248?\u31168?\u-29406?\u21153?BP\u30340?\u26679?\u23376?\u-230?\u-29406?\u21153?BP\u30340?\u19971?\u22823?\u21457?\u23637?\u-30335?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.1\u-29406?\u21153?BP\u30340?\u19971?\u22823?\u21457?\u23637?\u-30335?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.2 \u-29406?\u21153?BP\u30340?\u20154?\u25165?\u30011?\u20687?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. \u20160?\u20040?\u21483?\u8220?\u25026?\u8221?\u19994?\u21153?\u30340?\u-29406?\u21153?\u-244?\u22914?\u20309?\u25171?\u-28640?\u-29406?\u21153?\u20154?\u21592?\u25026?\u19994?\u21153?\u30340?\u-32515?\u21147?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.1 \u25484?\u25569?\u-29406?\u21153?\u26032?\u19977?\u-30270?\u21450?\u23545?\u24212?\u30340?\u19977?\u20010?\u24037?\u20855?\u-248?PESTEL\u12289?4P\u12289?\u21830?\u19994?\u30011?\u24067?\u24212?\u29992?\u-247?\u-244?\u25552?\u21319?\u-29406?\u21153?\u29702?\u-30237?\u19994?\u21153?\u30340?\u-32515?\u21147?\u12289?\u-29750?\u26029?\u25112?\u30053?\u25191?\u-30644?\u30340?\u-32515?\u21147?\u-244?\u21319?\u32423?\u19994?\u21153?\u26368?\u20339?\u21512?\u20316?\u20249?\u20276?\u23450?\u20301?\u-244?\u26500?\u24314?\u20174?\u-29406?\u21153?\u20998?\u26512?\u21521?\u25112?\u30053?\u20998?\u26512?\u28145?\u20837?\u30340?\u-29788?\u30693?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26041?\u27861?\u24037?\u20855?\u12305?PESTEL\u12289?4P\u12289?\u21830?\u19994?\u30011?\u24067?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26696?\u20363?\u-30237?\u26512?\u12305?\u9312? PESTEL\u24212?\u29992?\u26696?\u20363?\u-229?\u9313? 4P\u24212?\u29992?\u26696?\u20363?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u23454?\u25112?\u28436?\u32451?\u12305?\u21830?\u19994?\u30011?\u24067?\u32508?\u21512?\u24212?\u29992?\u28436?\u32451?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4.2 \u29702?\u-30237?\u-29406?\u21153?\u24605?\u32500?\u19982?\u19994?\u21153?\u24605?\u32500?\u30340?\u24046?\u24322?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. \u22914?\u20309?\u21576?\u29616?\u21830?\u19994?\u27934?\u-30271?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.1 \u20160?\u20040?\u26159?\u21830?\u19994?\u27934?\u-30271?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20160?\u20040?\u26159?\u21830?\u19994?\u27934?\u-30271?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u21830?\u19994?\u27934?\u-30271?\u20174?\u21035?\u20154?\u27809?\u26377?\u24847?\u-29754?\u21040?\u30340?\u-27154?\u-26472?\u24320?\u22987?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26696?\u20363?\u-30237?\u26512?\u12305?\u-24892?\u20161?\u21195?\u-29774?\u-32015?\u20255?\u-28738?\u30340?\u19994?\u21153?\u21019?\u26032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.2 \u29992?\u32463?\u-31707?\u20998?\u26512?\u25253?\u21578?\u21576?\u29616?\u-29406?\u21153?\u31649?\u29702?\u23545?\u19994?\u21153?\u30340?\u21830?\u19994?\u27934?\u-30271?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u-27154?\u-26472?\u30340?\u26412?\u-29400?\u26159?\u20160?\u20040?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - 14\u27493?\u26500?\u24314?\u20174?\u21457?\u29616?\u-27154?\u-26472?\u21040?\u-27154?\u-26472?\u-30237?\u20915?\u30340?\u26041?\u27861?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u32463?\u-31707?\u20998?\u26512?\u30340?\u20116?\u23618?\u25968?\u25454?\u32032?\u26448?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u26500?\u24314?\u32463?\u-31707?\u20998?\u26512?\u25253?\u21578?\u30340?\u-28613?\u-28783?\u26694?\u26550?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26041?\u27861?\u24037?\u20855?\u12305?14\u27493?\u26500?\u24314?\u-27154?\u-26472?\u-30237?\u20915?\u24605?\u-29201?\u30340?\u-30616?\u21333?\u24037?\u20855?\u12289?\u32463?\u-31707?\u20998?\u26512?\u25253?\u21578?\u30340?\u-28613?\u-28783?\u26694?\u26550?\u-30616?\u21333?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.3 \u22914?\u20309?\u23436?\u25104?\u-25896?\u-29400?\u-28209?\u30340?\u32463?\u-31707?\u20998?\u26512?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u32463?\u-31707?\u20998?\u26512?\u30340?6\u22823?\u21407?\u21017?\u-244?8\u22823?\u27493?\u-25948?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u29702?\u-30237?\u20851?\u-27346?\u-25999?\u21160?\u22240?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u29992?MECE\u21407?\u21017?\u25286?\u-30237?\u20851?\u-27346?\u-25999?\u21160?\u22240?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26041?\u27861?\u24037?\u20855?\u12305?\u32463?\u-31707?\u20998?\u26512?6\u22823?\u21407?\u21017?8\u22823?\u27493?\u-25948?\u30340?\u24037?\u20855?\u-30616?\u21333?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26696?\u20363?\u-30237?\u26512?\u12305?\u28120?\u23453?P4P\u19994?\u21153?\u20851?\u-27346?\u-25999?\u21160?\u22240?\u32032?\u25286?\u-30237?\u26696?\u20363?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u26696?\u20363?\u28436?\u32451?\u12305?\u20851?\u-27346?\u-25999?\u21160?\u22240?\u32032?\u20998?\u-30237?\u23454?\u25112?\u28436?\u32451?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5.4 \u26377?\u25928?\u26524?\u30340?\u27807?\u-28646?\u8212? \u8212?\u29992?\u22909?\u32463?\u-31707?\u20998?\u26512?\u20250?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u-25896?\u-29400?\u-28209?\u32463?\u-31707?\u20998?\u26512?\u20250?\u30340?TOPS\u21407?\u21017?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u-29406?\u21153?\u22312?\u32463?\u-31707?\u20998?\u26512?\u20250?\u20013?\u30340?\u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u-27367?\u-29713?\u30340?\u32463?\u-31707?\u20998?\u26512?\u20250?\u24605?\u32500?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u-25896?\u-29400?\u-28209?\u30340?\u20869?\u23481?\u25165?\u26159?\u32463?\u-31707?\u20998?\u26512?\u20250?\u21484?\u24320?\u25104?\u21151?\u30340?\u20851?\u-27346?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20915?\u-29778?\u20116?\u-30335?\u32032?\u-244?5W2H\u26041?\u27861?\u24212?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u12304?\u32508?\u21512?\u28436?\u32451?\u12305?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20004?\u20010?\u26041?\u26696?\u21487?\u-28663?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1\u12289?\u22522?\u20110?\u20225?\u19994?\u23454?\u-27067?\u24773?\u20917?\u-244?\u23454?\u25112?\u28436?\u32451?\u27169?\u25311?\u21484?\u24320?\u32463?\u-31707?\u20998?\u26512?\u20250?\u-244?\u24314?\u31435?\u23436?\u25972?\u30340?\u20998?\u26512?\u25253?\u21578?\u-244?\u23436?\u25104?\u25253?\u21578?\u21576?\u29616?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2\u12289?\u22522?\u20110?\u-32767?\u24072?\u32473?\u20986?\u30340?\u26696?\u20363?\u-244?\u23436?\u25104?\u32463?\u-31707?\u20998?\u26512?\u25253?\u21578?\u30340?\u26694?\u26550?\u-28781?\u20986?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. \u31449?\u22312?\u19994?\u21153?Leader\u30340?\u20301?\u32622?\u24605?\u-32765?\u-244?\u19994?\u21153?\u26368?\u-26880?\u-30335?\u30340?\u21313?\u22823?\u26680?\u24515?\u20915?\u31574?\u20998?\u26512?\u21629?\u-26472?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20225?\u19994?\u20215?\u20540?\u30340?\u-30623?\u-28209?\u-28613?\u-28783?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u27963?102\u24180?\u-244?\u20225?\u19994?\u21487?\u25345?\u32493?\u21457?\u23637?\u30340?\u-30268?\u24459?\u26159?\u20160?\u20040?\u-225?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u21313?\u22823?\u20915?\u31574?\u-27154?\u-26472?\u-29722?\u-30237?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 7. \u26500?\u24314?\u20225?\u19994?\u-26649?\u24615?\u-32515?\u21147?\u-244?\u-28646?\u-28729?\u27969?\u31243?\u20248?\u21270?\u20174?\u-32506?\u24369?\u20013?\u-31817?\u30410?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - 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