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\u26696?\u22836?\u-29693?\u30740?\u-248?\u20108?\u25163?\u-29372?\u26009?\u30340?\u25910?\u-26938?\u-247?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 3.\u32454?\u20998?\u24066?\u22330?\u19982?\u30446?\u26631?\u24066?\u22330?\u-31707?\u-27392?\u25112?\u30053?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u32454?\u20998?\u30340?\u20316?\u29992?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u32454?\u20998?\u30340?\u26041?\u27861?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u30446?\u26631?\u24066?\u22330?\u31574?\u30053?\u-28663?\u25321?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u30340?\u24046?\u24322?\u21270?\u8213?\u8213?\u21334?\u28857?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u23450?\u20301?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * PEST\u22240?\u32032?\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * SWOT\u20998?\u26512?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u24066?\u22330?\u26426?\u20250?\u30340?\u21457?\u25496?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 4.\u24066?\u22330?\u-31707?\u-27392?\u32452?\u21512?\u31574?\u30053?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20135?\u21697?\u30340?\u23450?\u20041?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20135?\u21697?\u32452?\u21512?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20135?\u21697?\u29983?\u21629?\u21608?\u26399?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u26641?\u31435?\u21697?\u29260?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - \u20135?\u21697?\u30340?\u21253?\u-30523?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u23450?\u20215?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u30340?\u20998?\u-27392?\u28192?\u-28589?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u30340?\u20419?\u-27392?\u31574?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u21046?\u23450?\u20135?\u21697?\u-31707?\u-27392?\u-29791?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 5.\u22914?\u20309?\u25104?\u20026?\u25104?\u21151?\u30340?\u20135?\u21697?\u32463?\u29702?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u32463?\u29702?\u30340?\u19977?\u20010?\u-32515?\u21147?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u32463?\u29702?\u30340?\u32032?\u-29400?\u-30335?\u27714?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u32463?\u29702?\u30340?\u23398?\u20064?\u-28729?\u31243?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u32463?\u29702?\u22312?\u32452?\u32455?\u20013?\u30340?\u-30254?\u-32142?\u25551?\u-28688?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b 6.\u26377?\u25928?\u30340?\u27807?\u-28646?\u19982?\u26377?\u25928?\u-30237?\u20915?\u20914?\u31361?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u25484?\u25569?\u22522?\u26412?\u30340?\u27807?\u-28646?\u25216?\u24039?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u19982?\u19981?\u21516?\u31867?\u22411?\u30340?\u20154?\u25171?\u20132?\u-28589?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u20135?\u21697?\u32463?\u29702?\u19982?\u30456?\u20851?\u-28440?\u-27160?\u21450?\u-32692?\u-32515?\u30340?\u20851?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * \u26377?\u25928?\u-30237?\u20915?\u20914?\u31361?\u30340?\u25216?\u24039?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 Outline:\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. Value and function of the product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Definition of product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Why do we need a product manager\u8213?our competition environment\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Responsibilities of the product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Establishment of management process and system focusing on product\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. Identification and function of market research\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Function of market research\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Necessary conditions and principles of market research\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * How to design market research questionnaire\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Desk research (collection of secondary material)\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. Market segmentation and target marketing strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Function of market segmentation\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Methods of market segmentation\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Strategic choice of target marketing\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product differences\u8213?sales point\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Market positioning\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * PEST elements analysis\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * SWOT analysis\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Development of market potentiality\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. Integrated marketing strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - Definition of product\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - Integrated products strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - Product life-cycle strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - Setting up brand strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 - Product packaging strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product pricing strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product distribution channel strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product promotion strategy\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Product marketing plan\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. How to be a successful product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Three capabilities of a product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Qualifications of a product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Learning process of being a product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Organizational role description of a product manager\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. Effective communication and conflicts solving\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Mastering fundamental of communication skills\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Dealing with different kinds of people\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Relationship between PM and other departments and functions\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 * Skills to solve conflict effectively\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u-27064?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22312?\u20854?\u-29307?\u-28729?20\u24180?\u30340?\u19990?\u30028?500\u24378?\u22806?\u20225?\u30340?\u24066?\u22330?\u-31707?\u-27392?\u-26490?\u22495?\u30340?\u-32692?\u19994?\u32463?\u21382?\u-244?\u-27064?\u22899?\u22763?\u26366?\u26381?\u21153?\u20110?Roche\u32599?\u27663?\u-29750?\u26029?\u12289?Philips\u-26402?\u21033?\u28006?\u20010?\u25252?\u23567?\u23478?\u30005?\u12289?Abbott\u-26939?\u22521?\u-31707?\u20859?\u21697?\u12289?MeadJohnson\u32654?\u-29346?\u-32285?\u-31707?\u20859?\u21697?\u12289?MARS\u29595?\u27663?\u-26401?\u21697?\u31561?\u-31657?\u21517?\u20844?\u21496?\u12290?\u-27064?\u22899?\u22763?\u31215?\u32047?\u20102?\u20840?\u-26782?\u30340?\u21697?\u29260?\u-28720?\u-31707?\u-244?\u20135?\u21697?\u25512?\u24191?\u21644?\u24066?\u22330?\u24320?\u25299?\u30340?\u30693?\u-29754?\u21644?\u32463?\u-25972?\u-229?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22312?\u-29698?\u31243?\u26041?\u-26782?\u-244?\u20027?\u-30335?\u31934?\u-28646?\u-29774?\u25480?\u-27392?\u21806?\u25216?\u24039?\u21644?\u22242?\u-27105?\u31649?\u29702?\u12290?\u-28646?\u-28729?\u25945?\u23460?\u20869?\u22806?\u19982?\u-31707?\u-27392?\u22242?\u-27105?\u21450?\u20013?\u23618?\u31649?\u29702?\u20154?\u21592?\u30340?\u20114?\u21160?\u-244?\u20854?\u-29698?\u31243?\u-29762?\u-29791?\u28165?\u26224?\u21512?\u29702?\u12289?\u-28613?\u-28783?\u24615?\u24378?\u-244?\u-28339?\u21512?\u22823?\u-28209?\u26696?\u20363?\u21644?\u32451?\u20064?\u-244?\u23454?\u29992?\u24615?\u24378?\u-244?\u20114?\u21160?\u20805?\u20998?\u-244?\u20351?\u23398?\u21592?\u21487?\u20197?\u24456?\u22909?\u30340?\u25484?\u25569?\u23703?\u20301?\u30693?\u-29754?\u12289?\u23703?\u20301?\u25216?\u-32515?\u21450?\u25552?\u-25896?\u31649?\u29702?\u-32515?\u21147?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-27064?\u22899?\u22763?\u26377?\u30528?\u20016?\u23500?\u30340?\u22521?\u-29779?\u32463?\u-25972?\u-244?\u25480?\u-29698?\u-26418?\u26684?\u25166?\u23454?\u-32756?\u-26418?\u-29277?\u12290?\u-27064?\u22899?\u22763?\u24605?\u-29201?\u28165?\u26224?\u12289?\u21453?\u24212?\u25935?\u25463?\u-244?\u22312?\u-29698?\u31243?\u-29774?\u-30237?\u-28729?\u31243?\u20013?\u-244?\u-32515?\u23558?\u20854?\u22810?\u24180?\u30340?\u23454?\u-27067?\u31649?\u29702?\u32463?\u-25972?\u19982?\u29702?\u-29766?\u24039?\u22937?\u32467?\u21512?\u-244?\u-30835?\u20250?\u-29393?\u-28646?\u-244?\u-30644?\u20043?\u26377?\u25928?\u22320?\u23545?\u23398?\u21592?\u-28709?\u-30644?\u-27512?\u23545?\u24615?\u30340?\u25351?\u23548?\u21644?\u24110?\u21161?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28440?\u20998?\u26381?\u21153?\u23458?\u25143?\u-230?\u-30337?\u-27160?\u23376?\u-248?\u20013?\u22269?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u24247?\u23425?\u27773?\u-28826?\u29627?\u29827?\u31995?\u32479?\u-248?\u21512?\u-32603?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u-26402?\u21033?\u28006?\u-248?\u20013?\u22269?\u-247?\u25237?\u-29372?\u26377?\u-27056?\u20844?\u21496?\u12289?\u22825?\u27941?\u27874?\u-26637?\u22797?\u21512?\u26448?\u26009?\u26377?\u-27056?\u-29405?\u20219?\u20844?\u21496?\u12289?\u19978?\u28023?\u20811?\u21171?\u26031?\u29595?\u-31758?\u26426?\u26800?\u26377?\u-27056?\u20844?\u21496?\u12289?\u-28791?\u29790?\u21046?\u-31889?\u26377?\u-27056?\u20844?\u21496?\u12289?\u24247?\u31283?\u31227?\u21160?\u20379?\u30005?\u-29762?\u22791?\u-248?\u19978?\u28023?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u26085?\u31435?\u-248?\u20013?\u22269?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u32500?\u26031?\u20811?\u20961?\u31185?\u25216?\u-248?\u-32049?\u24030?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u22825?\u27941?\u19968?\u27773?\u20016?\u30000?\u27773?\u-28826?\u26377?\u-27056?\u20844?\u21496?\u12289?\u20013?\u24191?\u26680?\u22826?\u-27085?\u-32515?\u24320?\u21457?\u26377?\u-27056?\u20844?\u21496?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u25105?\u-30335?\u25253?\u21517?\b0\par\pard\plain\s0\fi400\li0\ri0\plain\f0\fs22 \u21672?\u-29726?\u30005?\u-29731?\u-230?027-5111 9925 , 027-5111 9926\par\pard\plain\s0\fi400\li0\ri0\plain\f0\fs22 \u20540?\u29677?\u25163?\u26426?\u-230?18971071887    \u-28498?\u31665?\u-230?Service@mingketang.com\par}