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\u-243? \u21361?\u26426?\u-26492?\u-27086?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 Program Outline\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1. Defining Public Relationship\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2. Relation and difference among public relationship, marketing and sales\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3. Importance and challenge in public relationship\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 4. Media environment overview in internet era\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 5. Media perspective and purpose\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 6. Cooperation and relationship maintenance with the media\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 7. Speech guidelines and how to deal with media\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 8. Media relationship management process\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 9. Negative information and crisis management\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 10. crisis management case review and analysis\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 11. How to deal with crisis management\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 12. Best solution for crisis management \u8211? crisis prevention\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u24352?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24352?\u22899?\u22763?\u20110?1990\u24180?\u27605?\u19994?\u20110?\u19978?\u28023?\u22823?\u23398?\u-29384?\u26131?\u32463?\u27982?\u19987?\u19994?\u-244?2005\u24180?\u-31817?\u24471?\u21516?\u27982?\u22823?\u23398?/\u27861?\u22269?ENPC\u22823?\u23398?\u30340?\u22269?\u-27067?\u24037?\u21830?\u31649?\u29702?\u30805?\u22763?\u23398?\u20301?(SIMBA)\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u22312?\u20854?\u-28719?\u20108?\u21313?\u22810?\u24180?\u30340?\u24037?\u20316?\u29983?\u28079?\u20013?\u-244?\u24352?\u22899?\u22763?\u26366?\u26381?\u21153?\u20110?\u22810?\u23478?\u19990?\u30028?\u-30644?\u19994?\u-26490?\u20808?\u30340?500\u24378?\u20844?\u21496?\u-29762?\u31435?\u22312?\u19978?\u28023?\u30340?\u29420?\u-29372?\u25110?\u21512?\u-29372?\u20225?\u19994?\u-244?\u25285?\u20219?\u20135?\u21697?\u32463?\u29702?\u12289?\u24066?\u22330?\u32463?\u29702?\u12289?\u24066?\u22330?\u24635?\u30417?\u12289?\u20122?\u22826?\u24066?\u22330?\u24635?\u30417?\u12289?\u21672?\u-29726?\u24635?\u30417?\u21644?\u24635?\u32463?\u29702?\u31561?\u-32692?\u21153?\u12290?\u20854?\u20013?\u21253?\u25324?Johnson & Johnson China\u12289?AstraZeneca\u12289?Bayer\u12289?Pfizer\u12289?Videojet\u12289?Nielsen(\u20840?\u29699?\u-31657?\u21517?\u30340?\u24066?\u22330?\u-29693?\u30740?\u20844?\u21496?)\u12289?Bausch + Lomb\u31561?\u-31657?\u21517?\u20844?\u21496?\u-244?\u28041?\u21450?\u21672?\u-29726?\u12289?\u21307?\u-31889?\u12289?\u24555?\u-28641?\u28040?\u-29383?\u21697?\u12289?\u20892?\u-31889?\u12289?\u26426?\u26800?\u31561?\u19981?\u21516?\u-26490?\u22495?\u12290?\u24352?\u22899?\u22763?\u22810?\u24180?\u26469?\u22312?\u19981?\u21516?\u-26490?\u22495?\u31215?\u32047?\u19979?\u20016?\u23500?\u30340?\u-31707?\u-27392?\u31649?\u29702?\u32463?\u-25972?\u-244?\u23545?\u20225?\u19994?\u30340?\u20013?\u-27265?\u26399?\u-31707?\u-27392?\u31574?\u30053?\u30340?\u21046?\u23450?\u21644?\u23454?\u26045?\u26377?\u30528?\u21069?\u30651?\u24615?\u30340?\u-29788?\u-29754?\u21644?\u-30271?\u-30237?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24352?\u22899?\u22763?\u30340?\u19987?\u19994?\u-26490?\u22495?\u21253?\u25324?\u24066?\u22330?\u-31707?\u-27392?\u12289?\u31574?\u30053?\u-31707?\u-27392?\u12289?\u25972?\u21512?\u-31707?\u-27392?\u12289?\u22269?\u-27067?\u-31707?\u-27392?\u12289?\u21697?\u29260?\u31649?\u29702?\u12289?\u31574?\u30053?\u31649?\u29702?\u12289?\u26032?\u20135?\u21697?\u19978?\u24066?\u12289?\u24191?\u21578?\u31574?\u30053?\u12289?\u24066?\u22330?\u-29693?\u30740?\u31561?\u31561?\u12290?\u22312?\u24352?\u22899?\u22763?\u30340?\u-32692?\u19994?\u29983?\u28079?\u20013?\u-244?\u22905?\u26366?\u25509?\u21463?\u-28729?\u-29704?\u22810?\u22269?\u-27067?\u-31657?\u21517?\u22521?\u-29779?\u26426?\u26500?\u30340?\u19987?\u19994?\u22521?\u-29779?\u-244?\u20854?\u20013?\u21253?\u25324?\u-26490?\u23548?\u-32763?\u-32515?\u21147?\u12289?\u24066?\u22330?\u-31707?\u-27392?\u12289?\u20844?\u21496?\u31574?\u30053?\u31561?\u21508?\u19987?\u19994?\u-26490?\u22495?\u-244?\u24182?\u26366?\u-29324?\u24503?\u22269?\u12289?\u27861?\u22269?\u12289?\u32654?\u22269?\u31561?\u22320?\u23398?\u20064?\u21644?\u20132?\u27969?\u12290?\u22312?SIMBA\u23398?\u20064?\u26399?\u-27148?\u24352?\u22899?\u22763?\u26366?\u32463?\u20316?\u20026?\u20132?\u25442?\u23398?\u29983?\u-244?\u22312?\u27861?\u22269?ENPC\u22823?\u23398?\u12289?\u-32015?\u22269?\u29233?\u19969?\u22561?\u22823?\u23398?\u21450?\u29233?\u23572?\u20848?\u30340?Trinity College\u23398?\u20064?\u19977?\u20010?\u26376?\u-244?\u-28646?\u-28729?\u24471?\u21040?\u30340?\u19987?\u19994?\u22521?\u-29779?\u-244?\u23558?\u23398?\u20064?\u20132?\u27969?\u20013?\u25152?\u24471?\u21040?\u30340?\u30693?\u-29754?\u25216?\u-32515?\u21644?\u32463?\u-25972?\u22312?\u31649?\u29702?\u23454?\u-29195?\u20013?\u24471?\u20197?\u20805?\u20998?\u24212?\u29992?\u21644?\u25552?\u28860?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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\u20027?\u-29774?\u-29698?\u31243?\u-230?\u20135?\u21697?\u32463?\u29702?\u-229?\u22914?\u20309?\u24320?\u23637?\u24066?\u22330?\u-29693?\u30740?\u-229?\u24066?\u22330?\u-31707?\u-27392?\u30452?\u-28646?\u-28826?\u-229?\u24066?\u22330?\u-28720?\u20316?\u-230?\u21407?\u21017?\u19982?\u24037?\u20855?\u-229?PPT\u24037?\u20316?\u27719?\u25253?\u30340?\u-29762?\u-29791?\u19982?\u21576?\u29616?\u-229?\u-32692?\u19994?\u-27392?\u21806?\u24517?\u22791?\u30340?\u24066?\u22330?\u24605?\u32500?\u-229?\u23500?\u26377?\u24433?\u21709?\u21147?\u30340?\u-27392?\u21806?\u26041?\u26696?\u-27064?\u-28688?\u-229?\u-29762?\u-29791?\u24605?\u32500?:\u24320?\u21457?\u21019?\u26032?\u28508?\u-32515?\u-229?\u24037?\u19994?\u-31707?\u-27392?\u-229?\u22914?\u20309?\u26377?\u25928?\u23450?\u20215?\u-229?\u25112?\u30053?\u24605?\u32500?\u20840?\u26041?\u20301?\u-229?\u26381?\u21153?\u-31707?\u-27392?\u-229?\u22914?\u20309?\u21046?\u-29790?\u26377?\u25928?\u30340?\u24066?\u22330?\u-29791?\u21010?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-28440?\u20998?\u23458?\u25143?\u-230?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u24503?\u22270?\u20202?\u22120?\u22269?\u-27067?\u-29384?\u26131?\u-248?\u19978?\u28023?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u19977?\u-31759?\u30005?\u26426?\u-32278?\u21160?\u21270?\u-248?\u20013?\u22269?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u21338?\u-30337?\u23478?\u29992?\u30005?\u22120?\u-248?\u20013?\u22269?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u19978?\u28023?\u-26939?\u26031?\u25299?\u26234?\u-32515?\u21345?\u25216?\u26415?\u21271?\u20140?\u20998?\u20844?\u21496?\u12289?\u-31823?\u23453?\u20809?\u23398?\u-29762?\u22791?\u-248?\u21271?\u20140?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u27888?\u-26889?\u26031?\u-248?\u21271?\u20140?\u-247?\u25216?\u26415?\u26381?\u21153?\u26377?\u-27056?\u-29405?\u20219?\u20844?\u21496?\u12289?\u22885?\u26519?\u24052?\u26031?\u-248?\u20013?\u22269?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u26045?\u24681?\u31143?\u30005?\u27668?\u-248?\u20013?\u22269?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u-26402?\u21033?\u28006?\u30005?\u23376?\u25216?\u26415?\u-248?\u19978?\u28023?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u21338?\u19990?\u-248?\u19978?\u28023?\u-247?\u23433?\u20445?\u31995?\u32479?\u26377?\u-27056?\u20844?\u21496?\u12289?\u26041?\u22826?\u21416?\u20855?\u12289?\u27431?\u21496?\u26391?\u-248?\u20013?\u22269?\u-247?\u29031?\u26126?\u26377?\u-27056?\u20844?\u21496?\u12289?\u19978?\u28023?\u27491?\u24070?\u31185?\u25216?\u26377?\u-27056?\u20844?\u21496?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u-3880?\u32654?\u-28694?\u24076?\u23454?\u-25972?\u20202?\u22120?\u-248?\u19978?\u28023?\u-247?\u26377?\u-27056?\u20844?\u21496?\u12289?\u27849?\u23792?\u-248?\u20013?\u22269?\u-247?\u24037?\u20855?\u-27392?\u21806?\u26377?\u-27056?\u20844?\u21496?\u12289?\u29233?\u26222?\u31185?\u26031?\u31185?\u25216?\u-248?\u26080?\u-27359?\u-247?\u26377?\u-27056?\u20844?\u21496?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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