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Brand Promise\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u20064?\u25910?\u-31817?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.\u29702?\u-30237?\u21697?\u29260?\u30340?\u25215?\u-29702?\u30340?\u20851?\u-27346?\u-30335?\u32032?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.\u29702?\u-30237?\u28040?\u-29383?\u-32763?\u28385?\u24847?\u24230?\u19982?\u20854?\u20215?\u20540?\u20307?\u31995?\u30340?4\u20010?\u-27082?\u23618?\u30340?\u20851?\u31995?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 3.\u29702?\u-30237?\u20851?\u31995?\u-31707?\u-27392?\u30340?\u30495?\u27491?\u28085?\u20041?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u20139? *\u21271?\u32654?\u27773?\u-28826?\u-27392?\u21806?\u21592?\u30340?\u25104?\u21151?\u31192?\u-29760?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 *\u32654?\u22269?\u23627?\u-26506?\u30340?\u20445?\u20462?\u25215?\u-29702?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20851?\u-27346?\u24037?\u20855? *\u22810?\u32500?\u30340?\u20215?\u20540?\u20307?\u31995?\u20998?\u26512?\u24037?\u20855?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 *\u23458?\u25143?\u20851?\u31995?\u31995?\u32479?CRM\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u20845?\u27169?\u22359?\u-230?\u21019?\u26032?\u30340?\u32500?\u24230? Dimensions of Innovation\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u20064?\u25910?\u-31817?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.\u21019?\u26032?\u30340?\u22235?\u31181?\u19981?\u21516?\u26041?\u24335?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.\u21019?\u26032?\u20934?\u21017?\u19982?\u28040?\u-29383?\u-32763?\u24515?\u29702?\u30340?\u20851?\u-32684?\u24615?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u20139? *\u30005?\u23376?(\u32440?)\u20070?\u21183?\u24517?\u-28672?\u20986?\u27743?\u28246?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20851?\u-27346?\u24037?\u20855? *\u20108?\u32500?\u21019?\u26032?\u-30268?\u21010?\u22270?\par\pard\plain\s0\fi400\li0\ri0\sb40\sa40\sl300\plain\f0\fs22\b \u31532?\u19971?\u27169?\u22359?\u-230?\u28023?\u22806?\u21697?\u29260?\u-31707?\u-27392?\u27169?\u24335? Global Marketing & Branding\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u20064?\u25910?\u-31817?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 1.\u21333?\u21697?\u29260?\u19982?\u22810?\u21697?\u29260?\u30340?\u19981?\u21516?\u32463?\u-31707?\u26041?\u24335?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 2.\u28023?\u22806?\u24066?\u22330?\u30340?\u21019?\u26032?\u21830?\u19994?\u27169?\u24335?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u26696?\u20363?\u20998?\u20139? *\u26085?\u-29372?\u21697?\u29260?\u30340?\u22810?\u32500?\u24066?\u22330?\u25112?\u30053?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 *\u32654?\u-29372?\u21697?\u29260?\u19982?\u-30337?\u26041?\u24066?\u22330?\u28216?\u25103?\u-30268?\u21017?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u20851?\u-27346?\u24037?\u20855? *\u28023?\u22806?\u21697?\u29260?\u-30268?\u21010?\u30340?\u24605?\u32500?\par\pard\plain\s0\fi0\li0\ri0\sb60\sa60\sl300\plain\f0\fs24\b \u-27066?\u-32767?\u24072?\u20171?\u32461?\b0\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u25112?\u30053?\u21697?\u29260?\u-31707?\u-27392?\u19987?\u23478?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23398?\u21382?\u-26506?\u32423?---\u32654?\u22269?\u25490?\u21517?\u21069?5\u30340?\u21517?\u26657?\u32654?\u22269?\u-30337?\u21271?\u22823?\u23398?\u20975?\u27931?\u26684?\u31649?\u29702?\u23398?\u-27038?MBA\u21450?\u32654?\u22269?\u-31997?\u24503?\u27604?\u23572?\u29305?\u22823?\u23398?\u21338?\u22763?\u-229?\u24072?\u20174?\u8220?\u29616?\u20195?\u-31707?\u-27392?\u23398?\u20043?\u29238?\u8221?\u-31758?\u21033?\u26222??\u31185?\u29305?\u21202?\u-248?Philip Kotler\u-247?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 \u23454?\u25112?\u24615?\u24378?---\u20173?\u22859?\u25112?\u-31707?\u-27392?\u19968?\u32447?\u-244?\u-31881?\u20848?\u30343?\u23478?\u-26402?\u21033?\u28006?\u21307?\u30103?\u20445?\u20581?\u-248?Philips Healthcare\u-247?\u22823?\u20013?\u21326?\u21306?\u25112?\u30053?\u24066?\u22330?\u-28440?\u24635?\u30417?\u-229?\u-31881?\u20848?\u30343?\u23478?\u-26402?\u21033?\u28006?\u21807?\u19968?\u19968?\u20301?\u-31817?\u24471?\u-28729?\u-31707?\u-27392?\u31995?\u32479?CEO\u22870?\u30340?\u26368?\u20339?\u32463?\u29702?\u20154?\u-229?\u25317?\u26377?\u-28719?20\u22810?\u24180?\u30340?\u-31707?\u-27392?\u23454?\u25112?\u32463?\u-25972?\u12290?\par\pard\plain\s0\fi400\li0\ri0\sb80\sl300\plain\f0\fs22 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\u-230?\u8220?\u-26889?\u24067?\u26031?\u8221?\u30340?\u25163?\u26426?\u29983?\u24847?\u12289?Facebook 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